mynth
12/2020

PROVIDENCE EQUITY PARTNERS takes majority stake in LA CENTRALE

FRANCE Media & Internet / E-commerce & Marketplaces EV 300M - 700M EUR

Context

US private equity firm Providence Equity Partners has entered into exclusive negotiations to acquire a majority controlling stake in Groupe La Centrale, France's premier automotive classifieds provider. Following a competitive auction process advised by Lazard, Providence successfully secured the deal over competing bidder AutoScout24. German media conglomerate Axel Springer, which had owned the platform since 2014, is divesting its majority control but will roll over equity to retain a minority shareholder position. The transaction is expected to reach completion in the first quarter of 2021, subject to customary works council consultations and antitrust regulatory clearances. For Providence Equity Partners, the buyout secures a robust platform to drive technological innovation and expand value-added services across the entire vehicle lifecycle, benefiting both automotive dealers and individual drivers. Leveraging Groupe La Centrale's four core brands (La Centrale, Promoneuve, Caradisiac, and MaVoitureCash) and its massive audience of 40 million monthly visitors, the sponsor intends to significantly accelerate the company's organic growth trajectory. For the exiting majority owner Axel Springer, the partial realization facilitates a strategic realignment, allowing the media group to concentrate its ongoing investments and operational focus strictly on its core digital classifieds verticals: real estate and jobs.

LA CENTRALE, which reported an EBITDA margin of in 2019, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

La Centrale is the leading French online marketplace dedicated to the used vehicle sector, encompassing cars, utility vehicles, and two-wheelers. Attracting approximately 5.7 million unique visitors per month with an extensive inventory of nearly 385,000 listings, the platform seamlessly serves both the consumer and professional markets. On the B2B side, the company operates a comprehensive SaaS ecosystem utilized by 10,000 automotive distributors, offering critical tools for dynamic pricing positioning, inventory management, vehicle sourcing, advertising, and lead generation. Underpinned by heavy investments in its digital infrastructure and artificial intelligence to enhance the purchasing decision process and the recent strategic rollout of used-vehicle leasing (LOA) products, La Centrale aims to leverage its dominant domestic footprint to accelerate its international development and become a premier player in the broader European market.

Ent. Value

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Historical Financials (EUR)

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Other operations with LA CENTRALE

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
09/2025OLX GROUPLA CENTRALEFRANCEE-commerce & Marketplaces

REFERENCES

Valuation range: EV 300M - 700M EUR

Revenue range: 50M - 100M EUR

EBITDA range: 10M - 30M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LA CENTRALE by PROVIDENCE EQUITY PARTNERS are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: la centrale

Acquirer: providence equity partners