Torqx Capital Partners has successfully completed the acquisition of a majority share in Beter Bed Holding, effectively transitioning the company from a public listing to a private ownership structure. The deal was conducted in partnership with three major existing shareholders who have retained their stakes to support the new ownership constellation. The strategic rationale for the acquisition is to remove the company from the public markets to allow the management team to accelerate the execution of its "sleep specialist" growth strategy without the constraints of quarterly reporting. Under Torqx’s guidance, Beter Bed plans to significantly increase investments in its proprietary brands, digital transformation, and international wholesale expansion. This transition is intended to promote long-term value creation by focusing on product quality and customer advocacy in the competitive Benelux bedding market.

Beter Bed Holding is the leading omnichannel sleep specialist in the Benelux region, operating across retail, wholesale, and B2B channels. Headquartered in Uden, the company manages a diverse portfolio of brands including Beter Bed, Beddenreus, the subscription-based brand Leazzzy, and the digital entity LUNEXT. Its retail footprint consists of 130 stores complemented by a rapidly expanding e-commerce presence and an international wholesale division, DBC International, which markets well-known brands such as M line and Simmons. The company’s business model centers on expert sleep advice, utilizing proprietary technology like the 'Beter Slapen ID' to provide customized bedding solutions. With a robust logistics infrastructure including four distribution centers and a fleet of 80 vehicles, the group maintains a strong market position in the mid-to-premium segment. Its strategic value is reinforced by high brand awareness and long-standing partnerships as the official sleep supplier for major sports organizations such as AFC Ajax and TeamNL.