SNOWLEADER
Acquired by
123 IM
SNOWLEADER acquired by 123 IM
Target
SNOWLEADER
Acquirer
123 IM
Context
Eleven years after its founding in Annecy, the outdoor sports retailer Snowleader reports nearly EUR35 million in sales, with 40% coming from international markets. To support its growth (38% in 2019), the company raised EUR10 million from 123 IM, BNP Paribas Developpement, and Sofimac Regions. A minority portion of this funding allows for the exit of some shareholders who had invested EUR2.5 million at the end of 2015—namely Turenne CP, Bpi, and Expansinvest.
SNOWLEADER, which reported an EBITDA margin of LOGIN in 2019, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with 10.9x currently observed in the Retail & Consumer sector.
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Target
Snowleader is a dynamic French retailer specializing in outdoor sports gear and apparel. Based in Annecy, the company was founded to serve outdoor enthusiasts, offering a carefully curated selection of equipment and clothing for activities like skiing, snowboarding, hiking, trail running, and mountaineering.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with SNOWLEADER
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 04/2024 | 123 IM | SNOWLEADER | FRANCE | Sport | Snowleader raised EUR15 million in a new funding round led by 123 Investment Managers, with participation from historic banking partners (Credit Agricole des Savoie via Oxygene and Bpifrance). This capital injection is designed to support a massive industrial scaling project. Specifically, the funds will finance the construction of a new 25,000 sqm automated logistics center in Le Versoud (near Grenoble) to triple shipping capacity. Additionally, the roadmap includes accelerating international sales (aiming for 40% export) and expanding the physical retail network in strategic European cities. |
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